Zileej is a truly diverse design & innovation team with a deep sense of shared purpose.
We are currently developing a new generation of meaningful brands, products and creative experiences that serve the needs and aspirations of Muslim families around the globe.
The Zileej creative team also works with a range of innovation-focused clients to improve & build their brands using our design-led thinking and strategic product development.
We hope you will take the journey with us.
The inspiration behind Salam Sisters
Young girls love dolls. And for many, they are an important and compelling medium to create lasting memories.
With young daughters ourselves, we noticed that their dolls didn’t represent contemporary Muslim girls - females with diverse influences and interests, from science to fashion to sport.
This resulted in Salam Sisters, a collection of five culturally diverse characters who are faith-grounded, fun, modest fashion-forward, and future thinking.
The inspiration behind 5Pillars
We created the 5Pillars range of games after recognising that Islamic learning had long been approached in a traditional style. We saw it was in need of change to make it exciting for younger and older generations alike.
This resulted in a series of Islamic, fun trivia-based games to find a new way to reconnect families and friends through engaging and social experiences.
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